Copywriting Jobs in 2020

Copywriting has earned its spot in modern jobs, freelance and industrial. But what spot has it earned. The relevance of copywriting in marketing and business especially on the internet is being underrated.


Copywriting is a skill mastered by writers; a skill used to voice an individual’s own desire for more while focusing on a product or a service.
And every company, brand, agency, organization needs writers to help deliver their variety of offers.
Corporations have many different departments that hire copywriters. These include;


Advertising Department: The advertising manager in charge of this department works with the outside agency to develop major ad campaigns. The agency buys space and places ads according to a media plan approved by the ad manager. The ad manager also hires and supervises staff writers who produce trade ads, brochures, catalogs, trade show displays, and product datasheets. They might also write the company magazine and the annual report.


The In-House Agency: The in-house agency is an advertising department that functions as a full-service advertising agency. The in-house agency buys space, places ads, and receives commissions from the media, just like a regular advertising agency. The in-house agency offers the advertiser a broader range of services than the advertising department (these include media planning and buying and television production). Some in-house agencies even take on outside clients whose businesses don’t conflict with the corporations.


Marketing Communications: The marketing communications department produces communications that support a company’s marketing efforts. They write industrial films, slide shows, sales brochures, easel presentations, and point-of-purchase displays. Marketing communications writers spend all of their time writing advertising support material; they rarely write the ads themselves.


Public Relations: Many advertisers have a separate department that handles public relations. Writers in these departments turn out news releases, feature stories, and other publicity-related material, such as newsletters and fact sheets.


Employee Communications: The writers in the employee communications department help top management communicate with the employees. As an employee communications writer, you may be asked to write a slide show used for recruiting new engineers and MBAs from universities, a film that gives plant workers an overview of the company, a series of booklets explaining the benefits programs, or the weekly employee newsletter.


Audiovisual Communications: The AV department produces videotapes, films, and slide shows used by such departments as corporate, employee relations, marketing, sales, advertising, and training. Many AV departments hire full-time writers to write scripts for these films and presentations.


Corporate Communications: Corporate communications is a service department that helps corporate management communicate. Corporate communications writers ghostwrite speeches and articles for busy executives. They may also be in charge of the annual report, the corporate ad campaign, and other communications aimed at stockholders, investors, and the general public.


Technical Publications: The technical publications department is a team of technical writers, editors, and artists who produce reports, proposals, manuals, and other technical documents. They may also get involved in data sheets and product brochures.


In the success of any brand, there is one or more copywriter responsible for crafting beautiful words that attract an audience to buy a product, hire a service, sign up for a membership, join an organization or identify with an entity; and in the next post, we have highlighted the top tips and tricks these copywriters use to do just the following stated above.

A Treehouse Halloween.

Halloween is upon us, and the horrors of this year aren’t limited to October 31st alone as it has lasted since march with wildfires, main figure deaths, and a deadly pandemic that continues to rave our communities.
Unlike other cultural and socio-political events that had to be held virtually due to the lockdown, this isn’t so. As we will troop out in mass to trick and treat while practicing social-distancing.


For one night some will be immune not physiologically but psychologically. That kid going out as superman for one night is immune or that other kid next door who’s gonna dress up as covid-19 itself
(Haha lol) Either way it’s all gonna be fun.


Halloween is more than just a day of pumpkins, candies and spooky costumes. Over the centuries It has grown to become a day for self-expression, visual creativity, making of memories.

And nothing’s going to ruin that.


So get out there! And make some good memories.


Happy Halloween from Ebooktreehouse! Stay Safe.



Quick question, what are you gonna be for this year’s Halloween, let us know in the comments.

EndSARS movement, Police brutality in Nigeria.

Where do we begin. Let’s begin with the famous line ‘I’ll shoot you and nothing will happen’.

For the past few days the Nigerian youths have rallied like never before against the notorious police tactical unit and the police force in general.
The protests being made against FSARS (Federal Special Anti-Robbery Squad) are extortion, assault, gun violence, rape, kidnapping and social profiling; the false assumptions that any young Nigerian using expensive gadgets, driving luxurious cars or flashy clothes are internet fraudsters.
These allegations have on for years but no justice is ever served for the officers or on behalf of their vicims.
The social profiling has led to the harassment of many young Nigerians and most cases result to unjustful killing of many young Nigerians with full lives ahead of them.

HOW DID WE GET HERE


Jealousy! from the Nigerian old-folks towards the young generation. In 2020 It still sounds alien or looks utopian to them when young people (Millennials and Gen-Z) earn good income through entrepreneurship and online businesses.


The idea of having a livelihood outside the public service and the 9-5 system is what these Old-folks cannot fathom.
This mentality, sadly is what enabled this stereotypic profiling of an average Nigerian youth who is financially buoyant or creative with his or her appearance.
But FSARS and police brutality might just become a thing of the past as Nigerian youths at home and in the diaspora regardless of religion, gender, social class, ethnicity come together to say enough is enough!

Although the notorious tactical police unit FSARS (Federal Special Anti-Robbery Squad) has been disbanded. It is crucial to take note of the reversible unjust actions that has been carried by this rogue unit and the entire police force in general.
As we clamor for accountability and diligence of the Nigerian police force towards the citizens, Justice for the victims of police brutality and compensation for their families, we are not including one thing. One thing which needs to be seen to but unfortunately isn’t, is the immediate release of citizens wrongly imprisoned by FSARS and the entire police force.


A sad reality in Nigeria is that often times people get arrested for non-criminal offences.
Let’s take for example this scenario below.


“A tenant owes a landlord rent, the landlord can summon the police to get him arrested. Inability to pay rent isn’t a criminal offence, what should have been done is that the landlord should sue the tenant and the matter should be resolved through proper legal channels. A lot of civil disputes amongst citizens and members of the police force results in wrongful imprisonment.


The solution to this is simple!
As we push for police reforms, a panel must be setup to look into arrests records of convicts across the federation, the arrests compared with the charges and pro-bono lawyers ready to defend their constitutional rights should be on stand-by
If that isn’t done, then sadly I have to say, We haven’t won.


Two days after nationwide protests the inspector general of police, various state governors and the president came out and in their words dissolved the unit, but Nigerians want more as we’ve seen it is more than just an EndSARS campaign it has become a war against poverty and prosperity, oppression and freedom, the youths and the old folks.


Young Nigerians have finally seen the power in unity and collective voice towards a better Nigeria for it’s current generation and the ones yet unborn and ending police brutality is just one of the long list of Nigeria’s problems.