Copywriting Jobs in 2020

Copywriting has earned its spot in modern jobs, freelance and industrial. But what spot has it earned. The relevance of copywriting in marketing and business especially on the internet is being underrated.


Copywriting is a skill mastered by writers; a skill used to voice an individual’s own desire for more while focusing on a product or a service.
And every company, brand, agency, organization needs writers to help deliver their variety of offers.
Corporations have many different departments that hire copywriters. These include;


Advertising Department: The advertising manager in charge of this department works with the outside agency to develop major ad campaigns. The agency buys space and places ads according to a media plan approved by the ad manager. The ad manager also hires and supervises staff writers who produce trade ads, brochures, catalogs, trade show displays, and product datasheets. They might also write the company magazine and the annual report.


The In-House Agency: The in-house agency is an advertising department that functions as a full-service advertising agency. The in-house agency buys space, places ads, and receives commissions from the media, just like a regular advertising agency. The in-house agency offers the advertiser a broader range of services than the advertising department (these include media planning and buying and television production). Some in-house agencies even take on outside clients whose businesses don’t conflict with the corporations.


Marketing Communications: The marketing communications department produces communications that support a company’s marketing efforts. They write industrial films, slide shows, sales brochures, easel presentations, and point-of-purchase displays. Marketing communications writers spend all of their time writing advertising support material; they rarely write the ads themselves.


Public Relations: Many advertisers have a separate department that handles public relations. Writers in these departments turn out news releases, feature stories, and other publicity-related material, such as newsletters and fact sheets.


Employee Communications: The writers in the employee communications department help top management communicate with the employees. As an employee communications writer, you may be asked to write a slide show used for recruiting new engineers and MBAs from universities, a film that gives plant workers an overview of the company, a series of booklets explaining the benefits programs, or the weekly employee newsletter.


Audiovisual Communications: The AV department produces videotapes, films, and slide shows used by such departments as corporate, employee relations, marketing, sales, advertising, and training. Many AV departments hire full-time writers to write scripts for these films and presentations.


Corporate Communications: Corporate communications is a service department that helps corporate management communicate. Corporate communications writers ghostwrite speeches and articles for busy executives. They may also be in charge of the annual report, the corporate ad campaign, and other communications aimed at stockholders, investors, and the general public.


Technical Publications: The technical publications department is a team of technical writers, editors, and artists who produce reports, proposals, manuals, and other technical documents. They may also get involved in data sheets and product brochures.


In the success of any brand, there is one or more copywriter responsible for crafting beautiful words that attract an audience to buy a product, hire a service, sign up for a membership, join an organization or identify with an entity; and in the next post, we have highlighted the top tips and tricks these copywriters use to do just the following stated above.

A Treehouse Halloween.

Halloween is upon us, and the horrors of this year aren’t limited to October 31st alone as it has lasted since march with wildfires, main figure deaths, and a deadly pandemic that continues to rave our communities.
Unlike other cultural and socio-political events that had to be held virtually due to the lockdown, this isn’t so. As we will troop out in mass to trick and treat while practicing social-distancing.


For one night some will be immune not physiologically but psychologically. That kid going out as superman for one night is immune or that other kid next door who’s gonna dress up as covid-19 itself
(Haha lol) Either way it’s all gonna be fun.


Halloween is more than just a day of pumpkins, candies and spooky costumes. Over the centuries It has grown to become a day for self-expression, visual creativity, making of memories.

And nothing’s going to ruin that.


So get out there! And make some good memories.


Happy Halloween from Ebooktreehouse! Stay Safe.



Quick question, what are you gonna be for this year’s Halloween, let us know in the comments.

EndSARS movement, Police brutality in Nigeria.

Where do we begin. Let’s begin with the famous line ‘I’ll shoot you and nothing will happen’.

For the past few days the Nigerian youths have rallied like never before against the notorious police tactical unit and the police force in general.
The protests being made against FSARS (Federal Special Anti-Robbery Squad) are extortion, assault, gun violence, rape, kidnapping and social profiling; the false assumptions that any young Nigerian using expensive gadgets, driving luxurious cars or flashy clothes are internet fraudsters.
These allegations have on for years but no justice is ever served for the officers or on behalf of their vicims.
The social profiling has led to the harassment of many young Nigerians and most cases result to unjustful killing of many young Nigerians with full lives ahead of them.

HOW DID WE GET HERE


Jealousy! from the Nigerian old-folks towards the young generation. In 2020 It still sounds alien or looks utopian to them when young people (Millennials and Gen-Z) earn good income through entrepreneurship and online businesses.


The idea of having a livelihood outside the public service and the 9-5 system is what these Old-folks cannot fathom.
This mentality, sadly is what enabled this stereotypic profiling of an average Nigerian youth who is financially buoyant or creative with his or her appearance.
But FSARS and police brutality might just become a thing of the past as Nigerian youths at home and in the diaspora regardless of religion, gender, social class, ethnicity come together to say enough is enough!

Although the notorious tactical police unit FSARS (Federal Special Anti-Robbery Squad) has been disbanded. It is crucial to take note of the reversible unjust actions that has been carried by this rogue unit and the entire police force in general.
As we clamor for accountability and diligence of the Nigerian police force towards the citizens, Justice for the victims of police brutality and compensation for their families, we are not including one thing. One thing which needs to be seen to but unfortunately isn’t, is the immediate release of citizens wrongly imprisoned by FSARS and the entire police force.


A sad reality in Nigeria is that often times people get arrested for non-criminal offences.
Let’s take for example this scenario below.


“A tenant owes a landlord rent, the landlord can summon the police to get him arrested. Inability to pay rent isn’t a criminal offence, what should have been done is that the landlord should sue the tenant and the matter should be resolved through proper legal channels. A lot of civil disputes amongst citizens and members of the police force results in wrongful imprisonment.


The solution to this is simple!
As we push for police reforms, a panel must be setup to look into arrests records of convicts across the federation, the arrests compared with the charges and pro-bono lawyers ready to defend their constitutional rights should be on stand-by
If that isn’t done, then sadly I have to say, We haven’t won.


Two days after nationwide protests the inspector general of police, various state governors and the president came out and in their words dissolved the unit, but Nigerians want more as we’ve seen it is more than just an EndSARS campaign it has become a war against poverty and prosperity, oppression and freedom, the youths and the old folks.


Young Nigerians have finally seen the power in unity and collective voice towards a better Nigeria for it’s current generation and the ones yet unborn and ending police brutality is just one of the long list of Nigeria’s problems.

What Autumn 2020 holds for us.

As we say bye to the Sunny Season of Summer,


As we fill our Journals and Wardrobes in preparation for Autumn,

We must all pause to look at the fall that beckons before we dive into it.


Among the four seasons we experience in a year, Autumn holds a unique symbolic meaning. Which is Novelty.

Novelty for nature, Novelty for Man.


A usual characteristic dominant in Autumn is a decrease in temperature, the migration of birds to the equator to escape it, Animals gathering food ahead of winter, Brown colored leaves dominating our woods and parks as leaves die in order for new ones to spring forth.

Perhaps we should take the habit of shedding from trees


Just as animals and trees prepare for change and the prospect of evolving so must we.


Just as the trees let go of dead leaves we should also let go of the littlest feelings of guilt, pain and regrets—For healing, forgiveness, strength, and motivation to come in.

As the deciduous trees sheds their leaves What will you shed?


What are you ready to let go?


Before the horrors of Halloween knock our doors,


Before the shiver of winter kicks in,


We should open our ears to listen,


Our eyes to see,


Our hearts decide,


What Autumn of 2020 has to offer,


For You and for Me.


Like this post? Show Appreciation by liking sharing and subscribing for more updates

Also feel free to let us know in the comments; just as the trees what you ready to let go.

Cryptocurrency or Stocks? Which is better to invest your money in.

Over the course of time, Business oriented people and Finance enthusiasts have ventured into the financial sector with hopes to increase their net-worth by investing in a system that is influenced by real life spending habits of the general public.

The top leading niche’s of this nature are

1. Cryptocurrency

2. Stocks

Before the thrill that comes with the prospect of investment returns starts welling up in you, here are a few tips that can guide you in sailing these turbulent sectors.

PLEASE NOTE: The purpose of this blogpost is for education and entertainment. EBT is not responsible for the results of your actions.

Which is better to invest your money in?

Cryptocurrency and Stock Market

So There is no straight answer to that.

if that is what you began reading this post to get, Ouch!

but hold up there’s something to take from this.

To be honest there’s no where you’d get a straight answer for that; only you can decide for yourself.

It all depends on your Trading strategy, Ideology, and your level of Risk tolerance.

If you can stand high risk, then you can go into cryptocurrency.

But if you are the type of trader who likes to play safe then the stock market should be your go.

Before we continue, Let’s look at Steve.

Steve puts $100 into his crypto wallet hoping that his money will rise by a certain percent. Steve lies on his couch and calls himself a cryptocurrency investor.

The next day the opposite happens.

Rates drop by a huge percent and the $100 he put now has a value of $50. And an emergency comes up, that he now has to withdraw that money to purchase a $50 product. What Steve actually did was spend $100 on a $50 product.

Now, with Bitcoin. It is really just a system of money transaction that has the potential of increasing or decreasing monetary value.

In other words, it’s random speculation and to a certain level of knowledge that is not how investment works.

Stock market on the other hand are backed by real life companies that usually yield profit.

These are companies that sells shares to the public.

You may wonder, why would a company share it’s assets and profits with the public? Simple because they need the money!

Now they could just go ahead with debt financing but that comes with the disadvantage of re-paying with an interest rate; So these companies result to equity financing.

As a potential investor in the stock market, after purchasing stocks from a company you get an annual profit called Dividends.

And that is the sweet spot. Are you a prospective stock investor? do run a company you are currently seeking for investors for a buy in? then the stock market should interest you.

The stock market or stock exchange is where stocks of major global companies are traded.

As a prospective buyer you buy not from the company itself but from another shareholder like you with the help of a stock broker who serves as an intermediate.

As many industries the internet has been a game changer for the stock market where as a trader you can create your own online account and carry out purchases and sales for as low as $7.

Although the volatility of the stock market can’t be compared to Cryptocurrency, Alot of factors affect the stock prices of companies, factors like security, media reports, politics, and of recent A Global Pandemic.

It’s very hard to navigate this precarious niche if you don’t have the right knowledge.

Before You sink your dollars into any of these sectors. Below are a few rules that will help you see cryptocurrency and the stock market from a clearer view.

1. Get your emotions in check:

Avoid your emotions going over the place, during a rise and during a recession.

2. Choose an area that you are competent in:

if you want to get those returns, then you have to choose areas that you are competent and knowledgeable in. whether it is gaming, AI, social media etc.

3. Ignore the minutiae:

Ignore the short term rises. When theres a sudden rise, you get hit with dopamine, you get hit with sudden excitement. That blinds you from seeing the bigger picture.

4. Learn the game first:

Learn the game by studying the best players. Learn from their success and failures.


Do you still find these confusing? visit our previous blog-post titled “Cryptocurrency and Stocks for Beginners”